Privacy Policy

Last updated: January 2025

1. Introduction

WySMart AI ("we," "us," or "our") operates WySMart.AI and provides AI-powered business automation solutions including WySMartConnect and WySMart Groups platforms. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our AI technology.

2. Information We Collect

2.1 Information You Provide

Personal information (name, email, phone number, business details)

Account credentials and login information

Payment and billing information

Communication preferences and marketing opt-ins

Business website URL and visitor analytics data

Customer data you upload for AI training and automation

Content from forms, landing pages, and funnels created with our tools

Email marketing and SMS campaign data

2.2 Automatically Collected Information

Device information (IP address, browser type, operating system)

Usage data and analytics (pages visited, time spent, click behavior)

Cookies and similar tracking technologies

Location data (approximate geographic location)

Referral source and campaign attribution data

2.3 AI-Generated and Processed Data

Conversation transcripts and recordings from AI voice assistants

Chatbot interactions and customer service communications

Behavioral patterns and predictive analytics from AI processing

AI-generated content and recommendations

Lead scoring and qualification data produced by AI

3. How We Use Your Information

We use collected information for the following purposes:

Service Delivery: Provide, maintain, and improve WySMartConnect and WySMart Groups solutions

AI Training: Train and optimize our AI models to better serve your business needs

Lead Generation: Identify, qualify, and deliver leads as part of our services (minimum* 250 leads monthly ongoing after initial 7-day unlimited period). These leads integrate into your complete customer journey across all marketing funnels, email/SMS campaigns, and digital channels, working synergistically with organic and paid traffic.

Marketing Automation: Execute email marketing, SMS campaigns, and multi-channel outreach

Analytics: Track website visitors, conversion rates, and campaign performance

Communication: Send service updates, support messages, and marketing communications

Billing: Process payments and manage your account subscription

Compliance: Meet legal obligations and enforce our Terms of Service

Improvement: Analyze usage patterns to enhance our AI technology and services

4. AI Technology Usage and Tracking

4.1 AI-Powered Features

Our AI technology powers various features including:

I Voice Assistants: AI employees that answer calls, qualify leads, and handle customer service (trained on your business information)

Chatbots: Automated chat systems that engage website visitors 24/7

Lead Qualification: AI scoring and routing of prospects based on intent and behavior

Content Generation: AI-created marketing copy, email campaigns, and social media posts

Predictive Analytics: AI forecasting for sales, customer behavior, and campaign optimization

4.2 Data Used for AI Training

When you use our services, certain data is used to train and improve our AI models. This includes conversation patterns, lead interaction data, campaign performance metrics, and aggregated behavioral insights. All AI training data is anonymized and used to improve service quality for all clients. Your specific business data remains confidential and is not shared with other clients.

4.3 Tracking Technologies

We employ various tracking technologies including:

Cookies: Essential, functional, analytics, and marketing cookies to enhance user experience

Pixel Tags: Track email opens, link clicks, and campaign engagement

Website Analytics: Monitor visitor behavior, traffic sources, and conversion events

Session Recording: Capture user interactions to improve UX and identify technical issues

Heat Maps: Visualize user engagement with website content and features

5. Data Sharing and Disclosure

We may share your information with:

Service Providers: Third-party vendors who assist in delivering our services (payment processors, hosting providers, analytics platforms)

AI Technology Partners: AI model providers and infrastructure partners (data is anonymized and encrypted)

Marketing Platforms: Email service providers, SMS gateways, and advertising networks you authorize us to use

Legal Authorities: When required by law or to protect our rights and safety

Business Transfers: In connection with a merger, acquisition, or sale of assets

We never sell your personal information to third parties for their direct marketing purposes.

6. Data Security

We implement industry-standard security measures to protect your information:

SSL/TLS encryption for all data in transit

AES-256 encryption for data at rest

Regular security audits and penetration testing

Access controls and authentication protocols

Secure data centers with SOC 2 compliance

Regular backups and disaster recovery procedures

While we strive to protect your data, no method of transmission over the internet is 100% secure. You use our services at your own risk.

7. Data Retention

We retain your information for as long as your account is active and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce agreements. Specific retention periods:

Account Data: Retained while account is active, deleted within 30 days of account closure (unless legally required)

AI Training Data: Anonymized data may be retained indefinitely for model improvement

Communication Records: Retained for 7 years for compliance and quality assurance

Analytics Data: Aggregated data retained indefinitely; individual data deleted after 24 months

Billing Records: Retained for 7 years for tax and accounting purposes

8. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

Access: Request a copy of the personal information we hold about you

Correction: Request correction of inaccurate or incomplete information

Deletion: Request deletion of your personal information (subject to legal retention requirements)

Portability: Receive your data in a structured, machine-readable format

Objection: Object to processing of your personal information for certain purposes

Restriction: Request limitation of processing under certain circumstances

Opt-Out: Unsubscribe from marketing communications at any time

Do Not Track: Opt out of behavioral advertising and tracking

To exercise these rights, contact us at [email protected] or call (307) 222-4603.

9. International Data Transfers

Our services are operated from the United States. If you are located outside the US, your information may be transferred to, stored, and processed in the United States where our servers and central database are located. By using our services, you consent to the transfer of your information to the United States and other countries where we operate.

For European Union users, we comply with GDPR requirements and implement appropriate safeguards for international data transfers.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately so we can delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice via email or service notification.